The Platform was created by DNA in order to enable advertisers (the “Advertisers”) to amplify their digital content (“Content”) by developing marketing campaigns (“Campaigns”) through the Platform to engage individuals from a network of online influencers (the “Influencers”) to publish such Content through their social media channels.
“Access Period” means
“App” means the DNA for Insta mobile application used by Influencers and other businesses and available for download through app store platforms such as the Apple App Store.
“Applicable Laws” means all laws, ordinances, rules, regulations, orders, licenses, permits, judgments, decisions or other requirements of any governmental authority in any territory that has jurisdiction over the parties, whether those laws, [etc.?], are in effect as of the Effective Date or later come into effect during the term of this Agreement, including without limitation privacy laws and U.S. export and trade laws.
“Documentation” means the technical documentation generally made available by DNA to its Users with regards to the Platform, including any online user manuals.
“Effective Date” means, with respect to each User, the date on which such User registers for an account to use the Platform.
“Fees” means the fees for Advertiser’s use of the Platform as set forth in this Agreement.
“Platform” means the digital advertising platform made available by DNA to Users online or via the App, including all related software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information therein (other than Content), all as may be made available to Users under this Agreement and as may be updated and modified by DNA from time to time, and which may include Third Party Content.
“Third Party Content” means third party data, information, content, user interface designs, layouts, configurations or other elements provided by DNA or third parties that may be made available to Users through the Platform.
“User” means any Influencer or Advertiser registered to use the Platform, and/or any employee or agent acting on behalf of an Influencer or Advertiser who registers for an account to use the Platform.
“User Data” means all information and data input by Users into the Platform (excluding Content) and/or collected by DNA about Users from social media channels, and all copies and derivatives thereof.